Ways to work

with Creating Sense

Strategic Growth & Hands on Support for STEM-Driven Businesses

At Creating Sense, we help founders and teams in the STEM arena turn complexity into clarity. From hands-on commercial leadership to flexible advisory support and practical go-to-market tools, our services are designed to accelerate growth, attract investors, and build lasting impact — without the overhead of a full-time hire.

Sales & Marketing Leadership

A fractional CCO for STEM businesses.

With deep experience in medtech and healthcare/life science SaaS, Tina works alongside founders and senior teams to align sales, marketing, and customer success – building these functions from the ground up – turning innovative products into scalable businesses. I understand how to bridge the gap between clinical/scientific complexity and commercial execution.

What’s included:

Market strategy and GTM for your buyer environment
Hands-on leadership for commercial teams
Growth infrastructure (CRM, funnel, reporting)
Commercial planning and storytelling

✅ Ideal for:

STEM companies post-seed or Series A
Start-ups preparing for scale, pilots, or procurement
Scientific founders needing commercial alignment

Commercial leadership without the cost or risk of a full-time hire

Commercial Growth Partner

Tactical support for science-first companies navigating commercial complexity.

Designed for founders or business owners who want to grow without hiring a full-time sales or marketing resource. We provide input and tactical execution on your sales and marketing needs.

What’s included:

Monthly commercial KPI review + strategy session
Slack/email support between sessions
Templates, frameworks, and custom advice for health/life sciences markets

✅ Ideal for:

Internal teams needing expert guidance
Founders with limited commercial bandwidth
Start-ups making sense of buyer journeys

90-Day Commercial Strategy Sprint

Turn commercial complexity into a clear, focused plan—in just one quarter.

This intensive sprint is built for companies ready to commercialise and want to ensure they are prepared. We bring sector-specific insight to help you diagnose bottlenecks and build a GTM plan that’s grounded in how the sector actually works.

What’s included:

Full audit of your funnel, positioning, and buyer journey
Stakeholder and ICP mapping (clinical, procurement, operational)
Messaging framework tuned for customer profile
90-day roadmap with actions, quick wins, and optional team workshops

✅ Ideal for:

Pre-raise or pre-pilot preparation
Products with unclear market traction
Scientific teams struggling to align around a shared GTM approach

Intensive, sector-specific GTM planning for pre-scale start-ups and SMEs.

Fixed fee: POA (depending on scope and team size)

Online Course: GTM Clarity for STEM Founders

Coming soon!

Built by Tina, this course contains the tools and tactics used over the last 20 years in sales and marketing, combined with her work as a lecturer at one of the colleges in Oxfordshire. Tina brings all of this knowledge together to help you launch and grow with confidence