We help businesses grow

profitably.

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WE ARE CREATING SENSE

At Creating Sense, we specialise in helping businesses in the STEM sector launch and grow, by providing sales and marketing support.

Growth coaching is delivered across all industries.

We give you access to the kind of commercial know-how and experience usually only found in large organisations — but without the hefty price tag.

Up to 83% of the B2B buying journey happens before a prospect talks to sales

Uniting Sales & Marketing is essential to your growth. Marketing isn’t just about awareness – it’s a key driver of revenue. Companies with tightly aligned sales and marketing functions see up to 36% higher customer retention and 38% higher sales win rates. And businesses that prioritise strategic marketing grow 2.5x faster than those that don’t.

Today’s buyers are already far along in their decision-making before they speak to anyone in sales. 

 

That’s why it’s essential to get both your marketing and sales working together — your marketing is doing the heavy lifting long before your team is in the room.

We work quickly, clearly, and with purpose. More than anything, we’re here to help you build the business you want, make sense of your strategy, how you build out your key commercial functions, and create real impact.

What do we do?

We create sense for your business.
That’s our difference.

Small and mid-sized businesses often don’t have the same access to expert support as big corporates — and that’s where we come in. We level the playing field, bringing you the tools, frameworks, and strategic insight to grow with confidence.

In real terms, we build a sales funnel and pipeline, while executing sales and marketing activities to grow and sustain your business 
More about me
Work with us

Tina is a Marketer turned Commercial Leader, who has scaled ideas into revenue for start-ups, scales-ups and corporates

Sales & Marketing Leadership

Acting as a Fractional CCO (Chief Commercial Officer) working with companies to align their commercial functions, drive growth, and build scalable go-to-market strategies.


Ideal for: Companies who can’t yet commit to a full-time CCO

Particular strength in healthcare and life sciences

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Commercial Growth Partner

Perfect for founders who need expert guidance without hiring a full-time commercial lead. Monthly reviews, coaching, and tools help you stay focused on growth.
Ideal for: Early-stage startups and teams navigating commercial complexity.

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90-Day Commercial Strategy Sprint

A focused sprint to turn complexity into a clear plan, crafted with deep sector insight for science-led companies.
Ideal for: Pre-scale teams preparing for market entry, pilots, or fundraising.

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Online Course: GTM Clarity for STEM Leaders

Step-by-step guidance and toolkits for founders to build investor-ready strategies and navigate regulated markets.

 

Learn More

Let’s Create Sense Together

Whether you’re a founder with a big vision, a team needing clarity, or simply curious about how we can help — we’d love to hear from you. Reach out today and let’s explore what’s possible.
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Client Testimonials
With extensive experience across life-saving medical devices, healthcare software, not-for-profit organizations, and retail, we empower organizations to drive meaningful change by implementing practical, proven tools
When we were launching Akrivia Health into the life sciences space, Tina was instrumental in shaping and actioning our go-to-market strategy. She built the brand from the ground up—defining our positioning, messaging, and visual identity in a way that truly resonated with our target customers. More importantly, she helped us land our first sales by identifying the right market segments, crafting compelling value propositions, and developing high-impact sales materials. Her ability to navigate complex sectors with both strategic insight and practical execution made a real difference. I wouldn’t hesitate to recommend her to any business looking to enter or grow in healthcare and life sciences.
Akrivia Health
As CEO of a fast-growing scale up, Tina has been a vital ally in our ambitious venture into a new market. I met Tina early on when we entered the UK and I was sure that she was the person that I wanted to take with us on the journey to establish a presence in this important market. She has proved to me that I made the right choice bringing her on so early. She has always put the business first, has a proven business mindset and, on top of that, is a great leader and role model.
Visiba Care
Tina is a great marketing resource. I have relied on her ability to manage a highly technical Anaesthesia product line marketed to EU and EMA markets. A combination of classic marketing skills and creative approach to doing more with less helped maintain and even grow market share in a highly competitive environment. With excellent communication skills, and you can trust her to tell you like it is. She is committed to marketing excellence and will work hard to achieve your marketing goals.”
Becton Dickinson - US
Experienced in delivering quality strategy and product launch programmes and communication plans, Tina handles complex strategy and product programmes, and all forms of communication, bringing excellence to process and planning in Marketing
ICNet International
It was clear from speaking with Tina, and the level of detail in her pitch that she had a wealth of experience that would benefit our project. Having Tina on board was like having an extra member of the team, and a marketing consultant rolled into one. Tina felt like a safe pair of hands, which meant we were able to let her get on with the job in hand – and we tried some new approaches to customer acquisition that we would not have considered without her. We would definitely work with Creating Sense again given the opportunity
University of Plymouth
we needed some direction and focus to produce a more coherent marketing strategy and some tangible deliverables. Thanks to their enthusiasm combined with a knowledgeable and professional approach we have been able to achieve our aims in the two day workshop she delivered. We wouldn’t hesitate to recommend working with Creating Sense. We look forward to engaging with more communities and organisations on the back of these workshops and materials. Thanks so much.
Chiltern Rangers
I have worked with and entrusted Tina with a number of projects over the years from conferences and events, to literature development based on our strategic direction. Tina delivers every step of the way, she is organised and works to a high standard. She understands very well what needs to be achieved and she sets out to make it happen. I look forward to working more with Tina in the future
Becton Dickinson - EU
Following a review of our organisational strategy we recognised the need for professional advice on our communications plan. Creating Sense were able to take the Senior Management Team through a valuable, detailed analysis of our key communication needs. Excellent professional advice proved enlightening and valuable. We all learned from the process and I was pleased with the result. Well done, great support!
Community Impact Bucks
Commercial leadership for science and technology businesses
Creating Sense

Commercial growth for STEM founders and leadership teams

Turn complex innovation into a clear route to revenue.

I help science and technology businesses sharpen their proposition, build a credible go-to-market plan and create the commercial structure needed to win customers and scale.

Book a commercial clarity call See how I can help

MedtechLife sciencesHealthtechScientific softwareDeep tech

What clients say

A senior partner who gets into the work.

Tina was instrumental in shaping and actioning our go-to-market strategy. She helped us land our first sales by identifying the right market segments and developing compelling value propositions.”
Akrivia Health
As CEO of a fast-growing scale-up, Tina has been a vital ally in our ambitious venture into a new market. She has a proven business mindset and is a great leader.”
Visiba Care
Having Tina on board was like having an extra member of the team and a marketing consultant rolled into one. Tina felt like a safe pair of hands.”
University of Plymouth

Where growth gets stuck

Your product can be technically strong and still not be commercially ready.

Customers need to understand why it matters. Buyers need a case they can defend. Your team needs a focused way to turn interest into revenue.

Creating Sense fixes the gap between innovation and commercial traction.

01

The proposition is too technical

Your team explains what the product does, but customers cannot quickly see the business, clinical or operational value.

02

The route to market is unclear

There are too many possible markets, buyers and channels—and no evidence-led decision about where to focus first.

03

The pipeline is not credible

Activity is happening, but qualification, forecasting and conversion do not yet give the board confidence.

How I help

Senior commercial thinking, shaped around the job that needs doing.

Three focused ways to work together—from solving one defined commercial problem to leading the function through your next stage of growth.

01 Fixed-scope engagement

Commercial Readiness Sprint

For funded innovation, pre-pilot, pre-raise or early-stage teams that need a grounded commercial plan—not another strategy deck.

  • Market, buyer and customer validation
  • Proposition, messaging and buying case
  • Route-to-market and commercial priorities
  • Focused 90-day action plan

Outcome Clarity on who will buy, why they will buy and what your team should do next.

02 Ongoing leadership

Fractional CCO

For businesses that need experienced commercial leadership, but do not yet need—or want—the cost and risk of a full-time executive hire.

  • Go-to-market leadership and execution
  • Sales and marketing alignment
  • Pipeline, forecasting and CRM discipline
  • Team, board and investor support

Outcome A commercial function that is focused, accountable and able to scale.

03 Defined commercial project

Strategic Commercial Projects

For leadership teams facing a specific growth decision, market opportunity or commercial bottleneck that needs senior attention.

  • Product launch or new-market entry
  • Enterprise and account-based strategy
  • Partnership and channel development
  • Post-grant route to revenue

Outcome A decision made, a route agreed and momentum restored.

Not sure which route fits? Start with the commercial problem—not the package.

Tell me what is stuck

Commercial evidence

Not theory. Work that moves the number.

These results were delivered across Tina’s commercial leadership career in complex healthcare, life-science and technology markets.

£33M

Pipeline built in six months

Creating commercial focus and structure in a genomics business.

£11.4M

Pipeline built in four months

Turning market opportunity into qualified commercial conversations.

£2M

Booked sales delivered

Combining strategy, proposition and disciplined execution.

How the work happens

Clear thinking. Honest decisions. Practical delivery.

01

Diagnose

Get underneath the symptoms. Test the market assumptions, buyer reality, pipeline and internal blockers.

02

Decide

Choose where to focus, what to stop and how to make the commercial case clear to customers and stakeholders.

03

Deliver

Turn the strategy into actions, ownership, measures and commercial momentum your team can sustain.

Tina Marshall speaking at a healthcare conference

Strategy is only useful when it changes what a business does next.

About Tina Marshall

Commercial honesty for complicated markets.

I have spent more than 20 years launching products, building pipelines and leading sales and marketing in medical devices, healthcare software, SaaS and other STEM businesses.

I understand the tension between scientific complexity, buyer reality, operational delivery and investor expectations. I know how to build the bridge between them—and I will tell you plainly when something is not working.

Creating Sense gives founders and leadership teams access to that experience without adding a full-time executive before the business is ready.

  • Commercial leader and Fractional CCO
  • Product launch and market-entry experience
  • Board, investor and enterprise-sales credibility
  • Former business and marketing lecturer

Ready for commercial clarity?

Let’s work out what is blocking growth—and what to do about it.

Bring the product, the opportunity and the awkward questions. I’ll bring an honest commercial view.

Book a commercial clarity call