We help businesses grow

profitably.

WE ARE CREATING SENSE

At Creating Sense, we specialise in helping businesses in the STEM sector launch and grow, by providing sales and marketing support.

Growth coaching is delivered across all industries.

We give you access to the kind of commercial know-how and experience usually only found in large organisations — but without the hefty price tag.

Up to 83% of the B2B buying journey happens before a prospect talks to sales

Uniting Sales & Marketing is essential to your growth. Marketing isn’t just about awareness – it’s a key driver of revenue. Companies with tightly aligned sales and marketing functions see up to 36% higher customer retention and 38% higher sales win rates. And businesses that prioritise strategic marketing grow 2.5x faster than those that don’t.

Today’s buyers are already far along in their decision-making before they speak to anyone in sales.

That’s why it’s essential to get both your marketing and sales working together — your marketing is doing the heavy lifting long before your team is in the room.

We work quickly, clearly, and with purpose. More than anything, we’re here to help you build the business you want, make sense of your strategy, how you build out your key commercial functions, and create real impact.

What do we do?

We create sense for your business.
That’s our difference.

Small and mid-sized businesses often don’t have the same access to expert support as big corporates — and that’s where we come in. We level the playing field, bringing you the tools, frameworks, and strategic insight to grow with confidence.

In real terms, we build a sales funnel and pipeline, while executing sales and marketing activities to grow and sustain your business

Work with us

Tina is a Marketer turned Commercial Leader, who has scaled ideas into revenue for start-ups, scales-ups and corporates

Sales & Marketing Leadership

Acting as a Fractional CCO (Chief Commercial Officer) working with companies to align their commercial functions, drive growth, and build scalable go-to-market strategies.

Ideal for: Companies who can’t yet commit to a full-time CCO

Particular strength in healthcare and life sciences

Commercial Growth Partner

Perfect for founders who need expert guidance without hiring a full-time commercial lead. Monthly reviews, coaching, and tools help you stay focused on growth.
Ideal for: Early-stage startups and teams navigating commercial complexity.

90-Day Commercial Strategy Sprint

A focused sprint to turn complexity into a clear plan, crafted with deep sector insight for science-led companies.
Ideal for: Pre-scale teams preparing for market entry, pilots, or fundraising.

Online Course: GTM Clarity for STEM Leaders

Step-by-step guidance and toolkits for founders to build investor-ready strategies and navigate regulated markets.

Let’s Create Sense Together

Whether you’re a founder with a big vision, a team needing clarity, or simply curious about how we can help — we’d love to hear from you. Reach out today and let’s explore what’s possible.

Client Testimonials

With extensive experience across life-saving medical devices, healthcare software, not-for-profit organizations, and retail, we empower organizations to drive meaningful change by implementing practical, proven tools

When we were launching Akrivia Health into the life sciences space, Tina was instrumental in shaping and actioning our go-to-market strategy. She built the brand from the ground up—defining our positioning, messaging, and visual identity in a way that truly resonated with our target customers. More importantly, she helped us land our first sales by identifying the right market segments, crafting compelling value propositions, and developing high-impact sales materials. Her ability to navigate complex sectors with both strategic insight and practical execution made a real difference. I wouldn’t hesitate to recommend her to any business looking to enter or grow in healthcare and life sciences.

As CEO of a fast-growing scale up, Tina has been a vital ally in our ambitious venture into a new market. I met Tina early on when we entered the UK and I was sure that she was the person that I wanted to take with us on the journey to establish a presence in this important market. She has proved to me that I made the right choice bringing her on so early. She has always put the business first, has a proven business mindset and, on top of that, is a great leader and role model.

Tina is a great marketing resource. I have relied on her ability to manage a highly technical Anaesthesia product line marketed to EU and EMA markets. A combination of classic marketing skills and creative approach to doing more with less helped maintain and even grow market share in a highly competitive environment. With excellent communication skills, and you can trust her to tell you like it is. She is committed to marketing excellence and will work hard to achieve your marketing goals.”

Experienced in delivering quality strategy and product launch programmes and communication plans, Tina handles complex strategy and product programmes, and all forms of communication, bringing excellence to process and planning in Marketing

It was clear from speaking with Tina, and the level of detail in her pitch that she had a wealth of experience that would benefit our project. Having Tina on board was like having an extra member of the team, and a marketing consultant rolled into one. Tina felt like a safe pair of hands, which meant we were able to let her get on with the job in hand – and we tried some new approaches to customer acquisition that we would not have considered without her. We would definitely work with Creating Sense again given the opportunity

we needed some direction and focus to produce a more coherent marketing strategy and some tangible deliverables. Thanks to their enthusiasm combined with a knowledgeable and professional approach we have been able to achieve our aims in the two day workshop she delivered. We wouldn’t hesitate to recommend working with Creating Sense. We look forward to engaging with more communities and organisations on the back of these workshops and materials. Thanks so much.

I have worked with and entrusted Tina with a number of projects over the years from conferences and events, to literature development based on our strategic direction. Tina delivers every step of the way, she is organised and works to a high standard. She understands very well what needs to be achieved and she sets out to make it happen. I look forward to working more with Tina in the future

Following a review of our organisational strategy we recognised the need for professional advice on our communications plan. Creating Sense were able to take the Senior Management Team through a valuable, detailed analysis of our key communication needs. Excellent professional advice proved enlightening and valuable. We all learned from the process and I was pleased with the result. Well done, great support!